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Display Advertising Course

Display Advertising Training Institute Kolkata

In today’s competitive market, advertising plays a vital role in attracting audiences and promoting products and services. Most businesses rely on creative and engaging advertisements to capture customer attention. Among the various advertising techniques, display advertising is one of the most effective and widely used methods for building brand awareness and driving engagement. Unlike text-based ads, display advertising includes visual elements such as images, videos, graphics, and audio to deliver impactful marketing messages.

Skilledge Digital Academy offers one of the best Display Advertising Training programs in Kolkata for students who aspire to build a successful career in the advertising and digital marketing industry. Display advertising originated with print media and traditional television advertising and has now evolved into a powerful online marketing tool.

Display ads are visually rich advertisements that appear across websites, apps, and digital publications, unlike classified ads that are limited to specific sections. Today, display advertising is extensively used by internet-based companies to attract and engage their target audience. Skilledge Digital Academy is highly regarded for its display advertising course, which focuses on delivering practical skills and effective advertising solutions.

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Benefits of Doing Display Advertising Course:

There are multiple display advertising formats that help marketers reach both targeted and broader audiences while ensuring a strong return on investment (ROI). Through this course, you will learn to create impactful and result-driven display advertisements.

You will gain hands-on knowledge of key display advertising elements, including:

  • Rich media advertisements

  • Banner ads

  • Text and visual ads

  • Graphics and other creative visual formats

These skills will help you deliver high-value display advertising services to clients.

What You Need to Learn

  • Creating advertisements placed directly on high-traffic websites

  • Using online platforms and communities with large visitor bases

  • Understanding display advertising as a real-time bidding model for ad pricing

  • Learning how ad costs vary based on performance and targeting factors

Key Areas Covered

  • Building brand awareness through display ads

  • Remarketing and retargeting techniques

  • Advantages of geo-targeted advertising

  • Placing ads on relevant and high-authority websites

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