Media Planning Course

Media Planning Training Institute in Kolkata

Skilledge Digital Academy offers a comprehensive Media Planning training program in Kolkata, designed to teach students how to effectively plan and manage media budgets to achieve the highest possible return on investment (ROI) for businesses. This course helps learners understand the fundamentals of media planning and media buying, along with the key terminologies used in the industry.

During the training, students become familiar with essential media metrics and concepts such as Share of Voice (SOV), Cost Per Install (CPI), Cost Per Open (CPO), bulk buying, and more. The course also provides insights into search and display advertising networks on platforms like Google, Bing, and Yahoo.

In addition, students will learn about mobile-focused advertising formats such as app install ads, in-app banner ads, SMS marketing, and other mobile media options. The training also includes presentations showcasing innovative and successful advertising campaigns that leverage modern media strategies and tools. Upon successful completion of the course, students will be well-prepared to pursue careers in advertising agencies specializing in media planning.

What You Will Learn in the Media Planning Course

At Skilledge Digital Academy, you will learn:

Core concepts of media planning in a business environment
How strategic media planning helps increase product and service sales
Using various social media platforms to promote businesses online
Practical understanding of advertising on platforms such as YouTube, Facebook, Instagram, and Twitter

Why Choose Skilledge Digital Academy for Media Planning Training in Kolkata

There are many reasons to enroll in our Media Planning course, including:

Highly experienced mentors with over a decade of expertise in the media industry
Hands-on exposure through live project training
Flexible batch timings for weekdays and weekends
100% placement assistance across advertising and media agencies
Customized course duration and syllabus based on individual learning requirements