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PPC Course

PPC Training Institute Kolkata

Skilledge Digital Academy is a leading institute for PPC training in Kolkata, India. PPC stands for Pay-Per-Click, one of the most effective digital marketing strategies today. The PPC course is designed in a way that makes it an excellent career option for young professionals and aspiring digital marketers.

PPC helps organizations generate quality leads and increase business growth. With effective pay-per-click marketing, businesses can gain instant visibility in search engine results. To master this skill, students can enroll at Skilledge Digital Academy, one of the best PPC training institutes in Kolkata.

This PPC course is developed by experienced industry professionals and covers the latest trends and tools in paid advertising. The training starts from PPC fundamentals and gradually moves toward advanced marketing strategies used by major search engines. To ensure students stay updated, the PPC curriculum is regularly revised to include new topics and emerging marketing concepts.

ppc-course

Benefits of Learning PPC

PPC has evolved into a highly versatile search engine marketing technique due to its fast results and ability to drive high volumes of targeted traffic. Key benefits include:

  • PPC campaigns are easily trackable and measurable

  • Instant visibility and quick business results

  • Works effectively alongside other marketing channels

  • Enables precise audience targeting after course completion

Why Learn PPC at Skilledge Digital Academy?

PPC has become one of the most powerful online advertising methods because of its ability to deliver quick outcomes and targeted traffic. Its growing demand makes PPC more popular than many other digital marketing techniques.

At Skilledge Digital Academy, students receive in-depth training covering keyword research, advanced account handling, and campaign optimization techniques. The course focuses on maximizing clicks, improving conversions, and helping businesses outperform competitors.

PPC Course Modules

  • Introduction to Google Ads

  • Understanding Advertising Goals

  • Keyword Research

  • Creating Campaigns and Ad Groups

  • Bidding Strategies

  • Campaign Optimization

  • Campaign Reporting

  • Billing & Account Management

  • Display Advertising Module

  • Search Advertising Module

  • Campaign Designing

  • Google Ads Campaign Optimization

  • Mobile Advertising Module

  • Re-Targeting Module

  • Keyword Planning for Paid Marketing

  • On-Page Optimization for Paid Marketing

  • Landing Page Creation

  • Ad Creation Strategies

  • Video Advertising Module

  • Conversion Tracking

  • Conversion Optimization

  • Re-Marketing Concepts

  • Ad Extensions (Sitelinks, Call, Callout, etc.)

  • Adding Negative Keywords

  • Google Ads Search Media Plan

  • Google Ads Display Media Plan

  • Google Ads YouTube Media Plan

  • Geo-Targeting of Ads

  • Google Ads Reporting & Analytics

We Provide

Digital Marketing Course Modules

Digital Marketing Course

Search Engine Optimization

LinkedIn Marketing Course

WordPress Website Design Course

Pay Per Click Course

Website Designing Course

Social Media Course

Google Adsense Course

Affiliate Marketing Course

Mobile App Marketing Course

Email Marketing Course

Lead Generation Course

Google AdWord Course

Youtube Marketing Course

E-commerce Marketing Course

Facebook Marketing Course

Local Business Listing Course

Google Analytics Course

Blogging Course

Instagram Marketing Course

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