DIGITAL MARKETING
AI Powered
Diploma Program in Digital Marketing
Learn digital marketing and content design with practical project experience and professional certification at SDA in Behala, Kolkata. This course combines essential online marketing skills with creative content design, helping you stand out in today’s competitive job market.
Gain hands-on training in SEO, PPC, Social Media, Analytics, WordPress, Email Marketing, Google Ads, and content creation tools, with live assignments, expert guidance, and 100% placement support.
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Course Highlights
Duration
6 Months
Certifications
15+ Recognised
Course Level
Expert
Placement
100% Assistance
Paid Internship
Opportunity
Global Certifications
DPDM Training: AI-Powered Digital Marketing Course Syllabus
Digital Marketing is a dynamic and rapidly evolving field. Today, success requires blending timeless creative strategy with the powerful analytical and generative capabilities of Artificial Intelligence.
To keep you ahead in this competitive landscape, our syllabus isn’t just “regularly updated”—it’s fundamentally infused with the latest AI advancements. We don’t just add a single ‘AI module’; we’ve integrated AI concepts, ethics, and practical tools across the entire curriculum. This sets our program apart, ensuring you learn how AI is practically applied in content creation, predictive analytics, ad optimization, and customer personalization.
Our Diploma Program in Digital Marketing (DPDM) remains the comprehensive, in-depth solution for aspiring professionals. This course covers every aspect of the field.
- Fundamental Of Digital Marketing
- Traditional Marketing Vs Digital Marketing
- Why We Leave Traditional Marketing
- Core Concepts Of Digital Marketing
- How To Build A Digital Marketing Plan
- Digital Marketing Strategies
- Key Components Of Digital Marketing
- How Digital Marketing Works
- What Is Google
- Introduction Of SEO
- Basics Of Search Engine
- White Hat Seo
- Black Hat Seo
- Link Building
- On Page SEO
- Title Tags Optimization
- Meta Description
- Site Map
- Content Optimization
- Alt Tag
- URL Structure
- Robot.txt
- Webmaster Tools
- Sitemap Creation
- Keyword Optimization
- Keyword Research Tools
- Technique for Keyword Research
- Off Page SEO
- Link Building
- Social Sharing
- Classified Ads
- Blog Submission
- Content Posting
- Business Listing
- Local SEO
- Site Speed
- SEO Optimized Content Strategy
- Analyse Seo Performace
- Optimization of Google My Business
- Google Search Console
- Algorithm Updates And The Future Of SEO
- Keyword Audit & Analysis
- Overview Of Social Media
- Popular Social Media Platforms
- Importance Of Social Media In India
- Facebook Marketing
- Introduction Of Facebook
- Creation Of Facebook Business Page
- How To Market Your Page
- Facebook Advertising
- Type Of Facebook Ad Bid
- Conversion Tracking
- Check Insights
- Facebook Marketplace
- Introduction Of Facebook Marketplace
- Benefits Of Selling On Facebook Marketplace
- Facebook Marketplace Rule
- How To Sell On Marketplace
- Learn How To Grow With Facebook Marketplace
- Twitter Marketing
- Introduction On Twitter
- Importance Of Twitter
- Twitter Audience
- Advertising on Twitter
- Types Of Biding
- Twitter Ads Cards
- Conversion Tracing Code
- Analysing Of Ad Report
- Instagram Marketing
- Introduction Of Instagram
- Audience In Instagram
- Differences In Personal Account And Business Account
- Setup Of Instagram Business Account
- Manage Instagram Account Setting
- Marketing Strategies
- Instagram Advertising
- Analysing Of Ad Report
- Remarketing
- YouTube Marketing
- Introduction Of YouTube
- Fundamentals of YouTube Marketing
- Importance Of YouTube In Business
- YouTube SEO
- YouTube Analysis
- Uploading Of Videos
- Monetizing YouTube Channel
- Grow Your YouTube Channel
- LinkedIn Marketing
- Introduction Of LinkedIn
- Audience In LinkedIn
- Creation Of LinkedIn Company Page
- How To Utilize LinkedIn
- LinkedIn Advertising
- Creation Of Ads For Difference B2B & B2C
- Introduction Of SEM
- Fundamental Of Google Ads
- Concept Of Keyword
- Type Of Keyword
- Search Ads
- Display Ads
- Video Ads
- Mobile Ads
- Shopping Ads
- Setup Google Ads Account
- Use Google Planner
- Find Out The Target Customer
- Different Bid Strategy
- Creating Reports
- Analysing Report
- Understand Quality Score
- Work With Ad Group
- Creating Attractive Ad Copy
- Setup Campaigns
- Creation Of Audience
- Selection Of The Right Demographics
- Setup Of Bid
- Different Bid Strategy
- What Is Website
- Types Of Website
- Introduction Of WordPress
- Working On WordPress
- Page Creation In WordPress
- Installing WordPress Theme
- Using Different Plugins
- Creating Custom Menu
- Introduction Of Html
- HTML Tags
- Anchor Links
- E-commerce
- Form Creation
- Using Different WordPress Wizards
- Blog Page Creation
- Seo Content
- Blog Writing
- Social Media Content
- Article Writing
- Web Blog
- Classified Writing
- Introduction of Email Marketing
- Email Content Marketing
- Using of Different Email Marketing Tools
- Email Template Creation
- Lead Generation for Email Marketing
- Logo design
- Image Editing
- Video Creating
- Social Media Post Creation
- Website Image Creation
- Introduction of Google Analytics
- Need of Google Analytics
- Set up Google Analytics Account
- Implement Google Analytics Code
- How To Set Up Goals
- Tracking Conversion
- Monitoring Traffic
- Google Tag Manager
- Tracking Conversion
- Website Creation
- Creation Of Store
- Adding Products
- Creation Of Categories
- Introduction Of Payment Gateway
- Automated Mail Generation
- Tracking Order Status
- Introduction
- Different platform like Shopify
- Introduction Of Adsense
- Get Approval From Adsense
- Learn To Use Adsense Interface
- Cool Secrets Of Adsense
- Creation Of A Website For Adsense
- Content Creation For Adsense Website
- Introduction of ORM
- Importance of ORM
- Activities of ORM
- Introduction of Mobile Marketing
- Importance of Mobile Apps
- SMS Marketing
- Google Adsense Account Set Up
- How To Make Money Through Adsense
- Introduction Of Affiliate Marketing
- Difference Between Referral And Affiliate Marketing
- Types Of Affiliate Websites
- Setting Up Of An Affiliate Website
- Basics Of Copywriting
- What Is Digital Copywriting
- Elements And Formulas Of Copywriting
- Content Writing And Copywriting
- Copywriting Process
- Social Media Content Creator
- What Is Influencer Marketing
- Reputation Management
- Influencing Through Instagram
- Create Influencer Marketing Campaigns
- Different Strategies On Working With Influencers
- Boost Brand Awareness
- What Is Freelancing
- Create Accounts On Different Freelancing Platforms
- Be Your Own Boss
- AI and Machine Learning skills
- Advanced Techniques and Applications
- Introduction of Google Bard
- Fundamentals of Open AI
- Introduction of Chat GPT
- Different Tools to perform GPT
- Artificial Intelligence Tools
- Content Creation
- Image Creation
- Social Media Post Creation
- Creation of Different Strategies
- Introduction to Video Marketing
- Video Content Planning
- Script Writing Basics
- Mobile Video Shooting
- Video Editing Fundamentals
- Instagram Reels Marketing
- YouTube Shorts Marketing
- YouTube SEO Basics
- Video Advertisement Basics
- Video Performance Analytics
- Tools: Kinemaster, Canva
- Resume Making
- Soft Skill Development
- Mock Interview
Why Digital Marketing Is Essential
In today’s digital-first world, businesses and consumers are increasingly connected through the internet. As online businesses continue to grow and internet usage expands globally, digital marketing has become an essential tool for reaching customers, building brand awareness, and driving business growth.
The 21st century is powered by technology, making digital marketing one of the most valuable skills for businesses and professionals alike. It enables organizations to promote their products and services effectively while connecting with their target audience through various online channels.
Importance of Digital Marketing
- Forms the foundation of modern marketing strategies.
- Helps increase brand awareness and online visibility.
- Drives more website traffic, leads, and sales.
- Improves customer engagement and builds long-term relationships.
- Delivers a higher Return on Investment (ROI) compared to many traditional marketing methods.
- Enables businesses to reach the right audience with targeted campaigns.
- Improves search engine rankings and visibility on Search Engine Results Pages (SERPs).
- Provides measurable results through analytics and performance tracking.
- Offers cost-effective marketing solutions for businesses of all sizes.
- Creates diverse and rewarding career opportunities in the digital economy.
Learning and implementing digital marketing equips businesses with the tools to compete effectively in today’s online marketplace. Whether you are an entrepreneur, business owner, or marketing professional, digital marketing is a key driver of sustainable growth, customer acquisition, and long-term success.
Who Is This Course For?
- Career Switchers
- Students
- Job Seekers
- Freelancers
- Business Owners
- Home Makers
Understand the Full Course
Structure in 15 Minutes
Why Choose Academy of Digital marketing
Flexible Sessions
Practical Training
Back-up Classes
WIFI
Live Projects
Mock Interviews
Doubt Clearing
Hosting
Internship
Placement Assistance
Affordable Fees
EMI Options
Industry-Leading Digital Marketing Platforms You'll Use
Our Hiring Partners
AI-Powered Diploma Program in Digital Marketing
The AI-Integrated Diploma Program in Digital Marketing is designed to equip aspiring marketers, professionals, entrepreneurs, and students with the latest digital marketing skills enhanced by the power of Artificial Intelligence. This industry-focused program combines core digital marketing concepts with practical AI tools and real-world projects, enabling you to create smarter campaigns, automate repetitive tasks, analyze data more effectively, and achieve better marketing results. Through hands-on learning and expert guidance, you’ll gain experience with modern AI-powered marketing solutions while mastering SEO, Social Media Marketing, Google Ads, Content Marketing, Email Marketing, Google Analytics, WordPress, and more. Whether you’re looking to start a new career, grow your business, or upgrade your existing skills, this program prepares you for the future of digital marketing and helps you stay ahead in today’s AI-driven digital economy.
- Cutting-Edge Curriculum
Our industry-focused curriculum seamlessly integrates Artificial Intelligence (AI) with modern digital marketing practices, equipping you with the latest skills demanded by employers. Learn how to leverage AI-powered tools to optimize campaigns, automate marketing tasks, generate high-quality content, analyze customer data, and make smarter marketing decisions. Stay ahead of industry trends with practical, future-ready training designed for today’s evolving digital landscape.
- Career Advancement
Gain in-demand AI-powered digital marketing skills that open doors to exciting career opportunities across industries. This program prepares you for high-growth roles in digital marketing, helping you enhance your employability, accelerate career progression, and stay competitive in an AI-driven business environment. Whether you’re starting your career, switching professions, or advancing in your current role, you’ll be equipped with the expertise employers are looking for.
- Expert Guidance
Learn from experienced industry professionals who bring real-world expertise and practical insights to every session. Benefit from hands-on training, personalized mentorship, and proven strategies that help you build job-ready skills and confidently apply digital marketing concepts in real-world scenarios.
- Networking Opportunities
Expand your professional network by connecting with fellow learners, industry experts, mentors, and hiring partners. Build valuable relationships, exchange ideas, collaborate on projects, and explore new career opportunities through our growing digital marketing community.
- Industry-Relevant Skills
Develop practical, job-ready skills through hands-on training with the latest AI-powered digital marketing tools and technologies. Learn to create data-driven marketing strategies, automate workflows, optimize campaigns, and solve real-world business challenges—giving you a competitive edge in today’s fast-evolving digital marketing industry.
- Flexible Learning
Learn at your own pace with flexible training options designed to fit your schedule. Whether you’re a student, working professional, entrepreneur, or homemaker, our learning format makes it easy to balance your education with your personal and professional commitments without compromising on quality.
- Industry-Recognized Certification
Receive an industry-recognized certificate upon successful completion of the program, validating your expertise in AI-integrated digital marketing. Strengthen your professional profile, showcase your skills with confidence, and enhance your credibility with employers, clients, and businesses.
- Future-Proof Skills
Prepare for the future with AI-powered digital marketing skills that are in high demand across industries. Learn emerging tools, automation techniques, and innovative marketing strategies that will help you stay relevant, adaptable, and competitive in an ever-evolving digital landscape.
