DIGITAL MARKETING
AI Powered
Principal Program in Digital Marketing
Learn digital marketing and content design with practical project experience and professional certification at SDA in Behala, Kolkata. This course combines essential online marketing skills with creative content design, helping you stand out in today’s competitive job market.
To provide our students with a comprehensive learning experience in today’s most in-demand digital marketing tools and techniques, we have carefully designed this Principal Program in Digital Marketing with industry-relevant modules, practical learning, and specialized topics.
Our commitment extends beyond the classroom—we offer dedicated guidance and support throughout your training journey and continue to assist you even after the program is completed.
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Course Highlights
Duration
2 Months
Certifications
10+ Recognised
Course Level
Expert
Internship
Opportunity
Global Certifications
PPDM Training: AI-Powered Digital Marketing Course Syllabus
Digital Marketing is a dynamic and rapidly evolving field. Today, success requires blending timeless creative strategy with the powerful analytical and generative capabilities of Artificial Intelligence.
To keep you ahead in this competitive landscape, our syllabus isn’t just “regularly updated”—it’s fundamentally infused with the latest AI advancements. We don’t just add a single ‘AI module’; we’ve integrated AI concepts, ethics, and practical tools across the entire curriculum. This sets our program apart, ensuring you learn how AI is practically applied in content creation, predictive analytics, ad optimization, and customer personalization.
Our Principal Program in Digital Marketing (PPDM) remains the comprehensive, in-depth solution for aspiring professionals. This course covers every aspect of the field.
- Fundamental of Digital Marketing
- What is Digital Marketing?
What is Traditional Marketing?
- Traditional Marketing vs Digital Marketing
- Introduction of SEO
- Introduction of Search Engine
- White Hat SEO
- Link building
- Onpage SEO
- Title Tags Optimization
- Meta Description
- Content Optimization
- Alt Tag
- URL Structure
- Keyword
- Off page SEO
- Link Building
- Social Sharing
- Blog Submission
- Content Posting
- Analyse Seo performance
- Overview Of Social Media
- Popular Social Media Platforms
- Facebook Marketing
- Introduction Of Facebook
- Creation Of Facebook Business Page
- How To Market Your Page
- Facebook Advertising
- Type Of Facebook Ad Bid
- Check Insights
- Remarketing
- Twitter Marketing
- Introduction On Twitter
- Importance Of Twitter
- Twitter Audience
- Twitter Advertising
- Types Of Biding
- Analysing Of Ad Report
- Instagram Marketing
- Introduction Of Instagram
- Audience In Instagram
- Setup Of Instagram Business Account
- Manage Instagram Account Setting
- Marketing Strategies
- Instagram Advertising
- Instagram Hacks
- Analysing Of Ad Report
- Fundamental Of Google Ads
- Concept Of Keyword
- Type Of Keyword
- Search Ad
- Video Ad
- Display Ad
- Setup Google Ad Account
- Use Google Planner
- Selection Of Right Demographics
- Setup Of Bid
- Different Bid Strategy
- Creating Reports
- Analysing Report
- Understand Quality Score
- Work With Ad Group
- Creating Attractive Ad Copy
- Setup Campaigns
- Introduction Of AdSense
- Get Approval From AdSense
- Introduction Of Affiliate Marketing
- Create Accounts
- Trends In Influence Marketing
Why Digital Marketing Is Essential
In today’s digital-first world, businesses and consumers are increasingly connected through the internet. As online businesses continue to grow and internet usage expands globally, digital marketing has become an essential tool for reaching customers, building brand awareness, and driving business growth.
The 21st century is powered by technology, making digital marketing one of the most valuable skills for businesses and professionals alike. It enables organizations to promote their products and services effectively while connecting with their target audience through various online channels.
Importance of Digital Marketing
- Forms the foundation of modern marketing strategies.
- Helps increase brand awareness and online visibility.
- Drives more website traffic, leads, and sales.
- Improves customer engagement and builds long-term relationships.
- Delivers a higher Return on Investment (ROI) compared to many traditional marketing methods.
- Enables businesses to reach the right audience with targeted campaigns.
- Improves search engine rankings and visibility on Search Engine Results Pages (SERPs).
- Provides measurable results through analytics and performance tracking.
- Offers cost-effective marketing solutions for businesses of all sizes.
- Creates diverse and rewarding career opportunities in the digital economy.
Learning and implementing digital marketing equips businesses with the tools to compete effectively in today’s online marketplace. Whether you are an entrepreneur, business owner, or marketing professional, digital marketing is a key driver of sustainable growth, customer acquisition, and long-term success.
Who Is This Course For?
- Career Switchers
- Students
- Job Seekers
- Freelancers
- Business Owners
- Home Makers
Understand the Full Course
Structure in 15 Minutes
Why Choose Academy of Digital marketing
Flexible Sessions
Practical Training
Back-up Classes
WIFI
Live Projects
Mock Interviews
Doubt Clearing
Hosting
Internship
Placement Assistance
Affordable Fees
EMI Options
Industry-Leading Digital Marketing Platforms You'll Use
Our Hiring Partners
AI-Powered Principal Program in Digital Marketing
The AI-Integrated Principal Program in Digital Marketing is designed to equip aspiring marketers, professionals, entrepreneurs, and students with the latest digital marketing skills enhanced by the power of Artificial Intelligence. This industry-focused program combines core digital marketing concepts with practical AI tools and real-world projects, enabling you to create smarter campaigns, automate repetitive tasks, analyze data more effectively, and achieve better marketing results. Through hands-on learning and expert guidance, you’ll gain experience with modern AI-powered marketing solutions while mastering SEO, Social Media Marketing, Google Ads, Google Analytics and more. Whether you’re looking to start a new career, grow your business, or upgrade your existing skills, this program prepares you for the future of digital marketing and helps you stay ahead in today’s AI-driven digital economy.
- Cutting-Edge Curriculum
Our industry-focused curriculum seamlessly integrates Artificial Intelligence (AI) with modern digital marketing practices, equipping you with the latest skills demanded by employers. Learn how to leverage AI-powered tools to optimize campaigns, automate marketing tasks, generate high-quality content, analyze customer data, and make smarter marketing decisions. Stay ahead of industry trends with practical, future-ready training designed for today’s evolving digital landscape.
- Career Advancement
Gain in-demand AI-powered digital marketing skills that open doors to exciting career opportunities across industries. This program prepares you for high-growth roles in digital marketing, helping you enhance your employability, accelerate career progression, and stay competitive in an AI-driven business environment. Whether you’re starting your career, switching professions, or advancing in your current role, you’ll be equipped with the expertise employers are looking for.
- Expert Guidance
Learn from experienced industry professionals who bring real-world expertise and practical insights to every session. Benefit from hands-on training, personalized mentorship, and proven strategies that help you build job-ready skills and confidently apply digital marketing concepts in real-world scenarios.
- Networking Opportunities
Expand your professional network by connecting with fellow learners, industry experts, mentors, and hiring partners. Build valuable relationships, exchange ideas, collaborate on projects, and explore new career opportunities through our growing digital marketing community.
- Industry-Relevant Skills
Develop practical, job-ready skills through hands-on training with the latest AI-powered digital marketing tools and technologies. Learn to create data-driven marketing strategies, automate workflows, optimize campaigns, and solve real-world business challenges—giving you a competitive edge in today’s fast-evolving digital marketing industry.
- Flexible Learning
Learn at your own pace with flexible training options designed to fit your schedule. Whether you’re a student, working professional, entrepreneur, or homemaker, our learning format makes it easy to balance your education with your personal and professional commitments without compromising on quality.
- Industry-Recognized Certification
Receive an industry-recognized certificate upon successful completion of the program, validating your expertise in AI-integrated digital marketing. Strengthen your professional profile, showcase your skills with confidence, and enhance your credibility with employers, clients, and businesses.
- Future-Proof Skills
Prepare for the future with AI-powered digital marketing skills that are in high demand across industries. Learn emerging tools, automation techniques, and innovative marketing strategies that will help you stay relevant, adaptable, and competitive in an ever-evolving digital landscape.
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